Intro -
Continuing with our recent guides on promotion, this week we're going to discuss the Artist Press Kit. Because every artist represents its own "brand", it becomes necessary to package your brand in such a way that it is attractive to fans as well as potential investors from within the music industry, while showcasing your marketability and strengths. For successful artists, having a press kit available at any time is a must.But what exactly is a press kit and why is it so important to have one?
Essentially a press kit is exactly what it sounds like: A group of documents which present the artist's background, past shows, publishing achievements, current and future shows, as well as contact information. (Sounds kind of like a resume to me!)
Your image is your brand - you in a package - and is the key to selling venues and A&R representatives on the fact that you can make them money. Though this may all sound like a headache to put together, I assure you that you already have the majority of what you need! It won't take long to format and compile, and like I always say, "you get out what you put in."
Basics of the Press Kit -
- EPK - Electronic Press Kit
- Traditional physical Press Kit
As with most things, there are both right and wrong ways of creating a press kit. With the superabundance of artists creating press kits in the scene today, it becomes critical to have a press kit that stands out and has a higher chance of getting recognized by the important people. There are many things which can be added to your kit, as well as certain techniques that can be used to make your press kit stand above the crowd.
But before you can stand out, let's make sure you have the right information about yourself first.
(Remember: This is what writers and journalists will use to base review or article information on!)
